A must read for all aspiring sport agents and all levels of athletes. A book that details a step - by - step approach to obtaining sponsorship. Some of the topics the book discusses include: targeting potential sponsors, drafting an effective sponsorship proposal, and maintaining the sponsorship relationship. The book also instructs the reader on basic athlete self-mangement skills, and the importance of having a professional attitude towards sponsors. The Athlete's Guide to Sponsorship is sport neutral and designed to assist both amateur and professional athletes. Especially tailored for the future sports agent.

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